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Outsource2india Provided Research Assistance to a 70-year-old UK-based Global Pharmaceutical Company

Case Study on Market Research Survey for UK Pharmaceutical Firm

The Client

The client is a well-known name in the medicine industry, established in the year 1952 by two enthusiastic physicians. Based out of Cambridge, United Kingdom, the client has a presence in over 120 countries and employs about 8,600 people. The client has a record of building significant alliances to improve Medicare by bringing in financially sensible healthcare systems. Creating value for patients, bill payers, and healthcare systems, the client keeps up with its mission statements to develop, license, and market medicines in an improved manner. As a global leader in pain medication, as well as three different growing core therapeutic areas including oncology, biosimilars, and respiratory medication.

The Client's Requirement & Challenge

The client wanted to launch a campaign targeting top 50 airports from across the world that serves over 30 million passengers per year. They needed to create a database of those airports with various details on their terminal takeover for a specific advertisement, and to find out how long each campaign lasted. The list also needed to have valid contact information for future reference; and for that reason telephonic survey, along with social media research was required to create a database of airports. The list further required to be categorized based on their regions such as North America, South America, Europe, Asia, Middle East, and Africa. The challenges included conducting social media research and telephonic survey within the stipulated time.

Our Solution

Outsource2india's market research survey included multi-level qualitative and quantitative study with a constructed sample of senior level management executives, derived from their websites, social media pages including LinkedIn and Facebook. The list was further screened to find top ten airports. The process involved creating a database of airports that served over 30 million passengers per year. The next step involved setting up a telephonic survey with right questions to get a precise information. Furthermore, our team carried out telephonic interviews and filled in the required Excel sheets. Our cost-effective and proficient data analysts further filtered the data and prepared an exhaustive report as required by the client.

The Results

The report we submitted contained rich information on top busiest airports that handled more than 30 million travelers annually. The in-depth insight enabled the client to meticulously plan out campaigns that resulted in high ROI. The results gathered from telephonic interview conducted by our team further strengthened the validity of our report.

Outsource Market Research Survey to O2I

At Outsource2india, we follow a comprehensive approach for both quantitative market surveys and qualitative market research surveys to help our clients get the right information within a specified time frame. With 25 years of experience in market research, our experts can provide you with information that facilitates easy decision making. We are leaders of various other key services such as news abstraction services, marketing questionnaire design services, market feasibility analysis, and more.