Driven by technological advancements and the lingering impact of the COVID-19 pandemic, the accounting industry is undergoing rapid changes. There has been a shift toward understanding business processes, automation, and data analytics – and the recent CPA exam updates mark these changes' significance. The century-old licensing standard has moved its focus to highlight the importance of a digital and data-driven mindset while phasing out topics such as IFRS and GAAP standards. These changes reflect the evolving nature of accounting practices, driven by new technologies, customer demands, and business needs.

Accounting firms that are proactive about implementing changes and leveraging technology are positioned to thrive by better serving client demands and staying competitive. While staying agile and embracing the latest trends to navigate the current landscape is essential, recognizing the impactful trends is critical for accommodating this shift. Therefore, this article delves deep into five key predictions regarding the trends that will shape the accounting industry and provides meaningful insights into why leaders should lean into these transformative changes.

Technology and Automation in Accounting as Talent Strategy

The advancements in technology and automation in the accounting industry have revolutionized the way accountants operate. Key processes such as approval workflows, bank reconciliation, and journal entries are now being automated, which has streamlined operations and increased efficiency. Thus, with the automation of repetitive tasks, accountants will be able to shift their focus to higher-value activities.

Along with operational efficiency, automation will also play a crucial role in attracting and retaining top talent in the industry. Automating manual processes lets accountants focus on meaningful work, such as analyzing data to identify trends and provide insights to their clients. Therefore, investing in technologies that automate core processes and enhance user experience is vital to building and retaining a skilled and agile team.

Stakeholders in accounting firms, recognizing the impact of technology on talent management, are planning to invest more in technology that streamlines finance tasks. By prioritizing the adoption of these technologies and leveraging automation, they can enhance their talent strategy to not only attract top talent but also retain their existing workforce.

Changes in Tax Policy, Statutory, and Regulatory Compliance

Changes in tax policy, statutory, and regulatory compliance significantly impact accounting and finance teams, requiring accounting firms and CPAs to play a crucial role in helping businesses adapt. This includes understanding total tax liability, navigating shifting trade and tariff policies, and ensuring accurate financial reporting. In 2023, accounting professionals will have to monitor and comply with regulations stemming from COVID stimulus legislation and remain adaptable to changes in regulatory leadership, such as at the SEC.

ESG regulations will also be a focus, which will necessitate mandatory disclosure of climate-related financial risks, greenhouse-gas emissions, and diversity considerations. Accounting firms and CPAs will have to prepare their clients for these upcoming requirements and guide them through the complexities of ESG reporting. Additionally, staying informed about updates from the FASB is vital to ensure compliance with GAAP and adhere to the latest guidelines for financial statements.

The Path to Zero-Day Close and Accounting Automation

Accounting firms and CPAs are an important part of the transformation in the finance and accounting industry toward embracing the path to zero-day close and accounting automation. With AI and RPA automating repetitive tasks, accountants will be able to focus on more meaningful work. The ultimate goal is to achieve a real-time close by leveraging intelligent automation and up-to-date information for faster internal reporting and data analysis.

Although the zero-day close remains a long-term objective, organizations are already benefiting from improved billing accuracy, reduced reliance on manual entries, and proactive anomaly detection for timely issue resolution. With the effective implementation of automation, accounting firms and CPAs will be able to deliver more value to their clients by providing real-time financial insights and accelerated timelines for deliverables.

Accounting as a Value-Creation Partner

With the accounting industry becoming more automated by the day, accounting firms and CPAs are undergoing a transformative shift in their roles. Accounting has evolved to become an integral part of strategic decision-making, with accountants leveraging technology and data analysis to provide real-time insights that shape an organization's ESG strategy.

By consolidating financial expertise with advanced technologies, accounting firms and CPAs will be able to unlock valuable insights, evaluate opportunities, and identify areas for improvement. They will play a crucial role in highlighting the financial implications of decisions, contributing to informed choices and optimizing performance. Collaboration with other business functions will be essential, as accountants share insights and collaborate to drive strategic planning, innovation, and sustainable growth.

Accounting firms and CPAs will have a unique opportunity to shape the future of organizations by harnessing technology, data, and financial acumen. As value-creation partners, they will play a vital role in driving success, influencing strategy, and navigating the complexities of the business landscape.

Outsourcing in the Accounting Industry

The future of outsourcing for accounting and CPA firms holds immense potential. The use of third-party service providers will continue to rise since it aligns with the industry's need for online collaboration, digital transformation, and expertise in specialized areas.

With the rise of online collaboration and remote work, outsourcing will help CPA and accounting firms leverage cloud-based software and collaboration tools to facilitate seamless team collaboration. Digital transformation will continue to play a crucial role in accounting and finance. Outsourcing can help firms navigate this transformation by leveraging the expertise of service providers who are well-versed in accounting technologies and can support business strategies in adapting to changing conditions.

Outsourcing will also contribute to improved client service. By delegating routine tasks, accounting professionals will be able to dedicate more time to understanding clients' specific needs, providing strategic advice, and building stronger client relationships.

Conclusion

The accounting and finance industry is subject to the larger landscape of economic uncertainty and business volatility, which has necessitated the need for better adaptability in how accounting fundamentally functions. The future of the accounting industry will remain intertwined with technology, automation, and strategic partnerships. Therefore, thorough consideration and effective implementation of the forthcoming trends in the industry will allow accounting and CPA firms to avail themselves of unique opportunities.